Coworking is a style of work. It involves a shared working environment and independent, yet often complimentary, activities of the people working in it. Unlike in a typical office environment, co-workers are usually not employed or contracted by the same organisation or clients.

Typically coworking is an attractive option to work-at-home professionals, freelancers, independent contractors, or people who travel frequently and connect to their HQ via the internet. But it’s not just about businesses starting up and young people working in a ‘funky’ space.

Coworking is a social gathering of a group of people with diverse skills and resources who although working independently, share values, and who are interested in the synergy that can happens from working with like-minded talented people in the same space.

It is not only about the physical space, but about establishing the co-working community, no matter the age or stage of the people working inside them. There are coworking spaces springing up all over Tauranga. Over the coming weeks Venture Centre will bring you the stories of some of the people who are working in them.

Look out for those stories, and in the interim take the opportunity to follow this link and come and find out about the spaces and people working together inside them for yourself.

How does it feel sitting where you are right now? Are you comfortable? Is it an inspiring space? Do you have all the resources you need? Are you set for success?

If you are, well done! You are one of the lucky ones.

For the rest of us its time to move, to take a step outside our comfort zone and find a new place to sit, to work, to succeed.

But where? How do you choose where to sit next?

Here’s a suggestion – choose the seat right next to someone really talented. Someone who demonstrates their expertise, who loves what they do and shows the signs of success. Position yourself next to bright young things and successful established professionals who actively pursue sustainable success.

Sit next to talent. Do it regularly, listen and learn – there is no better seat to sit in.

Co-working is a powerful movement.

It sits alongside many new trends.

The trend towards a collaborative economy where solutions are sourced from a collaboration of individuals with particular specialties, making their unique contribution to projects as and when they are required.

The trend towards working ‘in the cloud’, on information, applications and using systems and communication platforms accessed via the internet.

And the trend towards specialisation, where so called ’T’ shaped people work to develop a unique depth of expertise in one particular area or skills with a particular set of tools, and just enough ‘general knowledge’ to know where their specialty can add maximum value.

While this is not dissimilar to the way small businesses and sole-agents (who used to be called sole-traders) or freelancers have always operated, the addition of co-working and collaboration spaces to the working lives of these individuals and small groups has brought significant advantage.

They bring the dual benefits of network effects and synergy. They have the potential to make the people who chose to make co-working spaces the centre of their operations out perform those who chose to work from home, alone.

The network effect that one user of a product or service has on the value of that product to other people is obvious when talent co-locates. Synergy – the ability of a group of people to outperform even its best individual member – can make sense and a big difference in terms of outcomes, increasing the prosperity and impact of small businesses and sole agents on the customers they service.



Want to know more about coworking in Tauranga? Contact these local innovative inspirational places.

The Bay of Plenty, New Zealand, in 2014 has well and truly engaged in a world-wide movement. Co-working and collaboration have been seen as buzz words, part of an American inspired ‘craze’, to some people until very recently. Today they are a very real and vital part of the working lives of a growing number of professionals in the Bay.

Shared work-spaces such as Ignition and Studio 64 in Tauranga, The Junction in Mount Manganui and Flair space in Rotorua bring sole-agents, freelancers and remote-workers together to share attractive, flexible city working environments, the company of other professionals – motivating each other and meeting new people in the process.

Collaboration spaces such as Newnham Park Tech Precinct, in Te Puna and Basestation Communication and Technology Space in Durham Street, Tauranga bring more established businesses and similar individuals together who share complimentary skills to intentionally share technology, resources, knowledge and projects to support new business creation.

If you are looking for a way to grow your income, your capabilities and your opportunities for success and haven’t already checked out co-working and collaboration in the Bay of Plenty then now is a good time to do so. But make sure you do it sooner rather than later. When the rest of the world realises that you can have all the benefits of co-working, collaboration and live in our beautiful Bay to boot, everyone will want to live, learn, work and succeed here.