Powering On recently held its first workshops with Ace the Gram. Focusing on giving locals expertise in Instagram, the two workshops were well supported by our local community. We firmly believe in sharing the skills and resources we have within our community as a way of enabling everyone to be more successful. We really appreciate the support of businesses like Ace the Gram and Likeable in our work towards a digitally thriving region.
Read on to see what the Likeable team had to say about the workshop...
Wondering if Instagram is worth it?
If so, today’s article is for you, and it’s all thanks to Tash and Viv from Ace The Gram. Two local gals who have mind-blowing expertise when it comes to Instagram.
But before we dive into their Insta-tips, we must say a special thanks to PoweringOn – a local programme that’s helping Tauranga businesses get digitally savvy. They’re putting people like Tash and Viv in front of local businesses, and today’s tips are from one of their sessions.
Could Instagram work for your business?
Instagram is a way of being discovered. Everyday people use it for shopping, ideas, inspiration, research, recruitment, advice, recommendations, personal growth – the list could go on. So if you’re not on it, you could be missing out.
And you may be under the impression that starting an Instagram account for your business is hard work. But this is definitely not the case when you have a little bit of know how and the drive to get your business out there.
Tash and Viv have three great tips for getting started.
1. Use Hashtags
A hashtag is a word or phrase preceded by a hash sign (#), used on social media websites and applications, to identify messages on a specific topic.
But forget the definition, because all you need to know is that people search hashtags. They really do.
Try this – grab your phone, open Instagram, and type in #tauranga in the search bar. You’ll see all the posts that have hashtagged #tauranga. Now tell me you didn’t get completely lost in the world of #tauranga. Proven – just another way of getting discovered.
The use of hashtags and tagging other businesses are boths ways to get your business discovered by others. Don’t be scared by hashtags, as they’re not as ‘foreign’ as you think once you start using them.
2. Get thumb happy
Make moves, get active, engage more. That’s the advice from Tash and Viv.
Everyone has moments of downtime when they’re waiting for something; a meeting, a coffee, the kids to appear from school. Use that time wisely.
Hop on Instagram and get thumb happy. Search for #tags that align with your business, follow accounts that you enjoy, double tap and comment on posts you like rather than scrolling straight past.
The more active you are, the more potential engagement you will get. And engagement equals awareness, which is what Instagram’s all about.
3. Learn as you go
You don’t have to be a professional photographer, you don’t have to be a whiz with words, you just have to have a passion for your business. Because everything else can be learnt along the way – isn’t social media great like that?
- Venture Centre works to connect people on enterprising journeys - with each other and the mindset, skillset, toolsets, networks and resources they need - to build an ecosystem that delivers real-world, learn-by-doing events, activities, projects and experiences, and more... This would not be possible without the support of Tauranga City and Western Bay of Plenty District councils.
If you would like to add your support or get involved with this work to help build entrepreneurially capable, digitally and commercially empowered communities who contribute and benefit from the resulting prosperity and wellbeing, we’d love to hear from you. Feel free to email us at firstname.lastname@example.org.